You might go to Amazon for that,” says Linda Findley Kozlowski, chief operating officer of Etsy.
“We’re less interested in the more commoditized, broader shopping moments like toilet paper or batteries. The platform works because it’s focused on conquering moments that provide meaning to their buyer and seller. Internationally, 97 percent of Etsy’s 1.8 million sellers work from home, 77 percent are one-man shops, and 87 percent are women.
You see this across the board from Instagram to Amazon to YouTube, but, that isn’t what’s happening with Etsy, and the stats back it up. The cycle of popularity in online platforms goes something like this: a site launches, makers and entrepreneurs rush in and build up its credibility, and then come the bigwig corporate players who take over the framework, leaving the small entrepreneur in the lurch.
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